DO Protect | Eighteen Rabbit Fair Trade
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DO Protect



What: These books are written by speakers from the Do Lectures whose ideas have inspired others to go and Do. Positive change in book form – whether it’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started.

How: Each book is fairly short, about 100 pages, because it focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff.

Who: Johnathan Rees is a corporate lawyer with a commercial law firm in London. He advises a wide range of clients from startups and owner-managed businesses to large national and international corporates on a variety of transactions from mergers and acquisitions and private equity fund raising to commercial agreements. Welsh and a keen sportsman, Johnathan's first-class rugby career saw him lying on physio tables at London Welsh, Bath and Headingley.
    Why: The best companies are formed around a simple but great idea. As this idea develops and is introduced to the world, it needs to be nurtured and protected. Do Protect offers clear and accessible legal advice and explanations on all aspects of setting up, running and growing your own business, including:
    • Intellectual Property Rights
    • Raising finance
    • Dealing with customers and suppliers
    • E-commerce and social media
    • Building a team 
    • Selling your business

    Do Protect is essential reading for anyone starting their own business. Get the legalities right, then focus on the fun stuff.  Build your business on a strong foundation. 



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