DO Design | Eighteen Rabbit Fair Trade
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DO Design

£8.99

Description

What: These books are written by speakers from the Do Lectures whose ideas have inspired others to go and Do. Positive change in book form – whether it’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started.

How: Each book is fairly short, about 100 pages, because it focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff.

Who: Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, workshops and speaking as well as teaching in institutions as wide ranging as MIT and Reading University’s Typography Department, Sloan School of Management and INSEAD.
    Why: 

    So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

    Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples from Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

    Do Design will inspire you to:

    • Improve your creative process
    • Raise the quality and craft of your work
    • Consider the experience as much as the product
    • Adopt simplicity, utility and honesty as guiding principles

    We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?


     

     

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