DO Disrupt | Eighteen Rabbit Fair Trade
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DO Disrupt

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Description

What: These books are written by speakers from the Do Lectures whose ideas have inspired others to go and Do. Positive change in book form – whether it’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started.

How: Each book is fairly short, about 100 pages, because it focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff.

Who: Mark Shayler runs an innovation and environmental consultancy called Ape. He has worked with some of the world’s largest and smallest businesses to develop new products and services – and in the process, saved them shed loads (technical term) of carbon and over £100 million. He works with companies and individuals to help them develop ideas and move on. He's a public speaker (quite funny), trainer, a founding partner of the Do Lectures and runs Do Workshops. He also helps run Good for Nothing – a collaborative group that deliver design and strategy work for good causes, for nothing.
    Why: This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It’s also about delivering those ideas.

    Do Disrupt is a workbook that will help you create ideas and take them from concept to market. It will encourage you to define your customer, identify the competition…and then out-smart them. You’ll also find out why you need a chat with your Nan and a tape measure.

    It’s not enough to shake things gently. It’s about thinking big. Being innovative. Making a difference.


     

     

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